Selling With NLP
Author: Kerry L. Johnson
ISBN: 1857880471
Publisher: Nicholas Brealey Publishing
When it comes to sales people there are two main types, those that believe in win/win selling and the ones who don’t get my money; and hopefully have bad things happen to them.
“Selling with NLP” (Neuro-Linguistic Programming) aims to provide salespeople with the skills required to increase rapport with their clients and help them understand the customers needs rather than just the wants.
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